What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Star Subaru

Subaru and Star Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

August 2nd, 2019 - NYU Langone Visit  –  Monica J

On Friday, August 2nd, the New York City Chapter and the Star Subaru team had the pleasure of delivering 80 blankets and 50 arts & craft kits to NYU Langone – Perlmutter Cancer Center as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Star Subaru team.During the visit, we walked around the infusion center and gave out blankets to every patient treated in the infusion center at the time. We also visited faculty practices on the third floor where we gave some of the blankets out to patients who were scheduled for follow up MD appointments. It was so wonderful to see appreciation and surprise in patients’ and staff’s eyes. This incredible act of generosity was warmly received by the NYU Langone – Perlmutter Cancer Center staff who were thrilled to distribute these comforting gifts to their patients. One of our hospital contacts shared her appreciation with us after the visit. She mentioned how much of a pleasure it was to meet the LLS team along with the Subaru team. She shared that one of the patients mentioned that she almost didn’t want to open her package because it looked so nice. Another patient became tearful as they talked about Subaru and LLS’s thoughtfulness. That day marked this patients’ last chemotherapy treatment – she said the gift came at the right time because it gave her strength to take on another challenge, which is surgery. Some additional patients appreciated these blankets even more knowing the infusion center was “well air-conditioned”.The hospital selected a number of patients who, they know, have children and/or grandchildren. Those patients received arts and crafts kits to give to their loved ones. Our hospital contact shared that a few days later one of them mentioned that their grandkids were excited to receive their own little gifts. They spent a Saturday afternoon with grandma and grandpa drawing pictures and coloring. The hospital contact sent a note after the visit stating: “words cannot express how appreciative we are of your and Subaru’s compassion and kindness. Thank you for choosing us and thank you for helping us make our patients feel better.”This was such an incredible experience and we are so proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the New York City community.

Star Subaru Spreads Love and Warmth to Patients  –  Michelle S

Thanks to the generosity of Star Subaru in Bayside and the New York City Chapter of the Leukemia & Lymphoma Society (LLS), the holidays came in July for patients and team members at the Perlmutter Cancer Center—Lake Success infusion center, along with patients of the 15 NYU Langone Faculty Group Practice (FGP) oncologists co-located within the facility and a NYU Langone pediatric practice that is housed at the site. As part of the national Subaru Loves to Care program that launched in 2016, the health-focused initiative of the Subaru’s philanthropic platform, LLS and Subaru retailers across the country have joined forces to deliver blankets, messages of hope and arts and crafts kits to thousands of patients in hundreds of U.S. hospitals. On July 18, NYU Langone patients were the benefactors of this impactful program when representatives from Star Subaru and LLS delivered 80 blankets – the approximate number of patients the Lake Success center sees each day – to patients onsite for treatment at the infusion center and the adjacent NYU Langone medical practices. In addition to the blankets, each patient also received carrying bags for their goodies and printed well wishes from local Subaru customers and employees. Additionally, Star Subaru donated a number of craft projects and toys for delivery to children as the adjacent NYU Langone pediatric practice. “The patients were so surprised and receptive to receiving the blankets and notes. They all seemed genuinely touched by the gesture and really appeared to love the intimacy of the hand delivery. What I noticed most were all of the smiles that we saw as we wheeled the cart around and delivered the surprises,” said Susan Riveiro, RN, BSN, OCN, assistant director of Oncology Regional Programs, Long Island. “It was especially gratifying to be part of this initiative because we were recognizing our patients, which is why we’re here and why we do what we do. After everything was handed out, you could feel how the morale of the whole unit had lifted from patients to staff and even the volunteers. We were truly honored to have our site chosen and to have the opportunity to be involved in such a special event.” With an emphasis on comforting and warming those who need it most, the Star Subaru and LLS team members who spearheaded the project set out to identify a site where they could personally show their support to neighbors and fellow community members who are battling cancer. With Bayside in Queens located just a few miles from Lake Success in Long Island, they quickly landed on Perlmutter Cancer Center—Lake Success as the perfect fit. – Courtesy of NYU Langone Health’s Inside Health News

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